Overcoming Salience Bias: How Real-Time Feedback Fosters Resource Conservation

主讲人

Lorenz Gotte

简介

<div>Abstract:</div> <div>Inattention and imperfect information bias behavior towards the salient and immediately visible. They drive individuals to lose sight of long-term goals, such as leading a sustainable and healthy life, and promote overindulgence and waste. We show that providing real-time feedback on a specific resourceintense behavior can be a powerful remedy for this bias: In a large-scale field experiment, participants receive real-time feedback on their resource use. We find that this approach reduced resource consumption by 22% - much larger conservation gains than conventional policy interventions achieve. Real-time feedback directly overcomes salience bias, and avoids the negative psychological pressure that has been observed with widely-used policy interventions. Providing real-time feedback has the potential for cost-effective policy interventions aimed at resource conservation, and could help individuals eliminate salience bias in other domains of life.</div> <p><span style=" font-size: 14px; line-height: 21px;">Note: The &ldquo;WISE-IZA&rdquo; seminar series is transmitted from IZA in Bonn using e-conference technology.</span></p>

时间

2015-03-31(星期二)18:15-19:30

地点

N118 经济楼/Economics Building

讲座语言

English

主办单位

WISE-SOE

承办单位

类型

系列讲座

联系人信息

主持人

Prof, Jiaming Mao

专题网站

专题

主讲人简介

<p><span style="font-size:10.5pt">University of Lausanne and IZA</span></p> <p><a href="http://www.iza.org/en/webcontent/personnel/vitae/goette_cv.pdf"><span style="font-size: 14px;">Prof. Lorenz Gotte' CV</span></a></p>

期数

"WISE-IZA" Seminar Series No. 116 (No.3 of 2015 Spring)

主讲人: Lorenz Gotte
主讲人简介:

University of Lausanne and IZA

Prof. Lorenz Gotte' CV

主持人: Prof, Jiaming Mao
简介:
系列讲座
时间: 2015-03-31(星期二)18:15-19:30
地点: N118 经济楼/Economics Building
期数: "WISE-IZA" Seminar Series No. 116 (No.3 of 2015 Spring)
主办单位: WISE-SOE
类型: 系列讲座