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主讲人 |
Zenan Wu |
简介 |
<p>We analyze an oligopoly market in which consumers differ in both their brand-dependent preferences (loyalty) and brand-independent preference (choosiness). Firms produce horizontally differentiated products. Firms may offer personalized price to consumers based on their loyalty and/or choosiness, depending on the regulator’s policy. We show that either fully personalized pricing---more specifically, price discrimination based on all of consumers’ information---or unidimensional price discrimination---i.e., personalized pricing based on consumers’ loyalty---may generate the maximum consumer welfare. In contrast, personalized pricing based on consumers’ choosiness always generates the most profits to firms in the equilibrium.</p> |
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主讲人简介 |
<p>Zenan Wu is an associate professor at Peking University. His research focuses on the field of applied microeconomic theory; specifically, contest theory, insurance markets, industrial organization, and behavioral economics. His research has been published in journals, including Theoretical Economics, Journal of Economic Theory, RAND Journal of Economics, American Economic Journal: Microeconomics, Games and Economic Behavior, and Journal of Environmental Economics and Management. He received the Bachelor’s degree in Economics from Tsinghua University and Ph.D. in Economics from University of Pennsylvania.</p> |
期数 |
高级经济学系列讲座2023年秋季学期第六讲（总468讲） |
